India’s first intelligent search solution for e-retail goes live with Reverie’s Opensesame.
Reverie powers Indian’s first e-retail portal www.letsbuy.com with its intelligent search solution branded Opensesame.
Welcome to the world of ‘INTENT SEARCH’ that provides customers with what they intend to buy. OpenSesame is an intelligent search solution designed specifically to understand customer’s need exactly like your caring customer care executive would. An impatient time starved consumer may type in a short spelling; a novice user may write an entire question or on the other extreme a mobile-loving teenager may search using SMS lingo.
In all the above cases, and many more such, a rigid and inflexible search could result in loss of revenue and probably a permanent gain to the competitor.
OpenSesame™ can handle
misspellings, abbreviations or
phonetic spellings,
e.g.,
“Mohagany” for “Mahagony”,
“Kamera” for “Camera”,
“Harry Poter” for “Harry Potter”
or
“Neumatic pump” for “Pneumatic
pump”.
Similarly, a yeoman may
type an entire question in natural
human language,
e.g., “Do you have microwave
oven?” or
“How much does mixer
grndr cost”
OpenSesame™ understands that
users may request same products
differently by using synonymous
names (Laptops and Notebooks,
Mobile Phones and Cell Phones)
popular names (Xerox for
Photocopier), or popular slangs
(Fridge for Refrigerator).
